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About Us

At i4C Innovations, we love dogs. And we know that no one else knows your dog the way you do. Every day, we’re inspired by our own pets and the desire to have a more rewarding and enduring relationship with them. We created Voyce because we believe in a world where pet parents don’t have to guess anymore—where thanks to our comprehensive approach to pet wellness, people understand their dogs on a deeper level, allowing them to create richer relationships.

The Team

  • Michael Stanfield
    Chairman and CEO +

    Michael is Chairman and CEO of our parent company, Intersections Inc. (NASDAQ: INTX).  He initiated R&D in 2011 that led to the creation of VOYCE.  Michael is an avid dog lover with more than 30 years of executive leadership, corporate strategy and capital investing experience and provides strategic guidance to i4C.  He resides in Virginia with his wife, extended family of horses and Labrador retrievers: Hektor and Argos; and has three successful grown daughters and two grandchildren.


  • Jeff Noce
    President +

    Jeff brings a unique trifecta of experiences to i4C.  During Jeff’s career spanning 20+ years, amongst other roles, he owned a nationally recognized dog training school – training presidential cabinet and celebrity dogs alike; led a team launching an innovative remote healthcare monitoring service; and helped build, sell and acquire a number of multinational technology companies.  Drawing upon these experiences, Jeff was brought on to build a successful business from an R&D spawned idea.  Jeff has owned both Labrador Retrievers and Mastiffs, and today his family includes Scout, an English Mastiff who joins Jeff at work daily. 

  • Wendy Weinberger
    SVP Operations & General Counsel +

    Wendy is a founding member of i4C, joining after 7 yrs with i4C’s parent company, Intersections.  She is responsible for operations, including marketing and sales operations, product management, customer experience, human resources and legal.  Previously, Wendy served as Deputy General Counsel at Intersections and was also General Counsel for Identity Guard®.  Her 19 year career has also included positions as corporate counsel at major telecommunication companies, and private practice at top law firms.  She has a passion for Golden Retrievers and her family also includes a Bernese Mountain Dog.

  • Dan Harding
    SVP, Sales and Business Development +

    Leveraging 20+ years' experience with tech start-ups, Dan heads-up Sales and Business Development efforts for i4C Innovations. Throughout his career Dan has successfully held sales leadership roles with tech companies like UUNET, Parallels, and RightScale while selling into key verticals like BioPharma and Media. Dan also has experience with major accounts such as Bayer, Eli Lilly, Sony and Amazon.  While he's not working he enjoys time with his wife and three awesome girls.

  • Jason Crum
    SVP, Technology and Engineering +

    Jason is a seasoned technology executive with more than 20 years of diverse experience in IT and Engineering. His background extends from working at Fortune-500 Corporations such as AOL/Time Warner and Acumen Solutions to launching brand-new technology start-ups. Jason leads an active life – he is passionate about wearable health technologies and the insights they provide. He’s excited to bring similar insights to dogs in order to help develop deeper relationships between pets and pet parents. 

  • Emily Hartman
    Director of Product Management +

    Emily oversees product management and various operations functions.  Prior to i4C Innovations, Emily launched and managed new products and services for leading financial institutions such as Chase, Discover, CitiBank, and others.  She gained expertise working with large data systems and building unique products for the consumer market.  Emily dedicates the few non-working hours of her life to rescuing German Shepherds, and she has placed over 25 Shepherds into caring homes.

  • Ben Maphis
    Director of Program & Vendor Management +

    Ben has spent his career driving complex product and quality management initiatives, focusing on scalable Web and SaaS solutions for companies such as Exostar, The Corporate Executive Board, and USA Today.  Ben was drawn to i4C because of the opportunity to be part of a talented organization that's delivering unique products to the marketplace, and firmly believes in the value that Voyce will bring to dogs and their owners. 

  • Amanda Landis-Hanna, DVM
    Director of Veterinary Medicine +

    Amanda is i4C’s resident veterinarian, and a resource for dog knowledge and clinical trial information. She provides expert insight into determining needs for data and educational content. She has insight into the veterinary industry, as well as the pet parent-dog-veterinary bond. Previously a Small Animal and Exotic vet, and a VCA Medical Director, Amanda still practices and volunteers, continuing her 13 years in practice.  Amanda loves seeing pets, and the people who love them!

  • Paul Tupin
    Director of Product Development +

    Paul is an electrical engineer with over 30 years of experience working with hardware, software, and system level projects at Texas Instruments, Lockheed Martin, Amnis Systems. For the last ten years, he has been developing non-invasive medical technology. His expertise is in embedded sensors, medical devices, radar, and video compression systems. He holds three patents and has a number of filings in process. His two dogs told him if he didn’t join the i4C team, they’d never talk to him again.

  • Mark Stephenson, DVM
    Partner, LifeLearn +

    Mark is the Chief Corporate Development Officer and Chief Veterinarian at i4C Innovations’ partner, LifeLearn.  Wanting to be a vet since he can remember, Mark realized his dream and graduated from the Ontario Veterinary College, University of Guelph. After practicing veterinary medicine for over 8 years and owning and directing his own hospital, Mark joined the LifeLearn team in 1994.  Mark has served in many roles, including over 12 years as President & CEO just before taking on the new challenge of Chief Corporate Development Officer. Mark lives in Oakville, Ontario with his wife, two children, and beloved golden retriever, Macey. 

  • Adam Little, DVM
    Partner, LifeLearn +

    Adam is the Director of Innovation and Strategic Partnerships at i4C Innovations’ partner, LifeLearn. Adam is an entrepreneur whose passion to work on creative solutions for addressing human and animal health issues is reflected through his work with Veterinarians without Borders and the Global Initiative for Food Systems Leadership. Adam was also the first veterinarian to attend Singularity University's Graduate Studies program where he developed a deep understanding of the fast-moving technologies in the world and their impact on healthcare. Adam is working on how to utilize emerging sensor and monitoring technology to improve the health of pets.

Meet the Experts

About Our Company

We are a diverse team of passionate individuals committed to building a suite of unique products and services for the companion animal market. i4C Innovations is a subsidiary of Intersections Inc. and is headquartered in Chantilly, VA.


i4C Innovations Inc.
3800 Concorde Pkwy, Suite 400
Chantilly, Virginia 20151

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